Entries are now open for the BETA International 2026 New Product Showcase & Awards, giving exhibitors the opportunity to present their latest innovations to retailers, buyers and industry professionals at the UK’s leading equestrian trade event.
A key feature of BETA International, the New Product Showcase highlights the newest products entering the equestrian market and provides exhibitors with a valuable platform to increase visibility, launch products and gain industry recognition.
All entries will be displayed within the New Product Showcase feature area at the show, enabling visitors to discover the latest innovations across the equestrian sector.
Entries will be pre-judged ahead of the event, with shortlisted finalists invited to pitch their product live on stage on Day One of BETA International, Sunday 27 September. Winners will then be announced during the New Product Showcase Awards presentation at the show.
The awards recognise innovation across key areas of the equestrian industry.
Award Categories:
- Riderwear
- Safety
- Feed, Supplements & Forage
- Bedding
- Yard & Arena Equipment
- Horse Wear
- Horse Care
- Innovation Award
The New Product Showcase is open exclusively to confirmed BETA International 2026 exhibitors, with an entry fee of £175 + VAT per product.
Liz Ormesher, Event Director of BETA International, said:
“The New Product Showcase Awards provide an ideal opportunity to recognise excellence across the industry. They celebrate companies that are pushing the sector forward with innovation, quality and care, while helping retailers discover the latest products entering the market.”
The 2025 New Product Showcase Awards celebrated a wide range of innovative products from across the industry.
Category winners included:
- Boot Jackets – EquiParent (Equestrian Wear & Lifestyle)
- EquiLight LED Faux Fur Sleeve – EquiLight (Safety)
- Bone Biome – PlusVital (Feed, Supplements & Forage)
- PolyJump 4 Step Mounting Block (Bedding & Yard Equipment)
- Pioneer Sports Hoof Boot – Pioneer Hoof Protection (Horse Wear & Horse Care)
The Innovation Award was also presented to Pioneer Hoof Protection for the Pioneer Sports Hoof Boot.
Exhibitors wishing to take part in the BETA International 2026 New Product Showcase can find full details and submit their entry via the website.