With a strategic emphasis on attracting a new international audience, BETA International aims to bring the global equestrian community together on Sunday 28th & Monday 29th September at the NEC, Birmingham. The event’s return is set to reignite business growth, helping brands take their presence to the next level while fostering meaningful connections across the industry.
This year’s BETA International marks a return to the NEC, Birmingham, following its most recent edition at the NAEC Stoneleigh. The refreshed event features an all-new content programme designed to inspire, inform, and empower attendees, reflecting the latest industry trends and addressing the evolving needs of the equestrian market. Attendees can look forward to a vibrant and informative content programme, with industry professional Rosie Turner (nee Tapner) confirmed as the event host. The programme will highlight current trends, challenges, and future opportunities within the industry.
The show has also been redesigned as the ultimate hub for networking and business growth, providing an unparalleled opportunity for suppliers to connect with leading retailers, wholesalers, import & exporters, industry professionals and press & media.
With already 100+ exhibitors confirmed, attendees will have the opportunity to source the latest products and innovations from leading brands within the equestrian sector. Brands exhibiting include LeMieux Products, Gallop Equestrian, Neue Schule, Charles Owen, and Red Gorilla. View the exhibitor list here.
As the equestrian industry’s leading trade exhibition, BETA International provides visitors an invaluable platform for networking, discovering new products, and gaining insights into emerging trends. It provides the perfect environment to connect with key decision-makers, build business relationships, and gain a competitive edge. The event’s renewed focus on business growth, international collaboration, and celebrating UK manufacturing makes it a must-attend for all equestrian professionals.
New for 2025, BETA International will co-locate with PATS, Pets & Aquatics Trade Show meaning one pass will give attendees access to both. The co-locate means that buyers will be able to explore new products from the biggest and most comprehensive range of suppliers in the pet, aquatics, equestrian and country sectors.
Don’t miss the chance to be part of this industry-shaping event and immerse yourself in the equine and country sectors. To explore partnership opportunities, showcase your brand, or register to attend, please visit www.beta-int.com.