Good afternoon,
With just 50 days to go, the countdown to BETA International 2025 is officially on, and I wanted to personally invite you to be part of it.
This September, BETA International returns to the NEC Birmingham, and I can honestly say we’re putting together one of our most exciting shows yet. Sponsored by Neue Schule, BETA International is where the equestrian trade comes together. And this year, for the first time, it will be co-located with PATS – meaning double the value, double the opportunity, and even more reasons to attend.
We understand how demanding life in the industry can be – whether you’re running a shop, developing a product, or supporting customers. BETA International is designed to support you by bringing the right people, brands, and knowledge together in one place, helping you move forward, find fresh inspiration, and strengthen your business.
What can you expect at BETA International 2025?
Over 170+ exhibitors, more than 3,000 products, 2,000+ trade visitors, and two full days packed with opportunity, energy, and connection.
BETA International will feature a revitalised seminar programme with thought-provoking sessions from some of the industry’s most influential voices. These seminars are a great way for equestrian professionals to earn AMTRA CPD points while gaining valuable industry knowledge and practical insights to stay up to date with the latest trends.
The popular New Product Showcase returns with a brand-new live format, giving you the chance to see innovations pitched. With easy access to the NEC and one badge granting entry to both BETA International and PATS, this is a must-attend event for anyone wanting to stay competitive, connected, and inspired.
We’re also excited to launch the new Business Pavilion – a dedicated space connecting professionals with expert consultants in marketing, PR, legal advice, and more.
If you’ve been thinking about attending, now is the time. Your free ticket gives you access to everything and ensures you’re part of the conversations shaping the future of our industry.
If you’re exhibiting or looking to raise your brand presence, a handful of impactful sponsorship opportunities are still available. These include the Best Seller Trail, Exhibitor Wristband and Welcome Letter Sponsorships, and a prime spot on the 2026 Floorplan Board near the main stage. These high-visibility, high-value options won’t last long, so please get in touch if you’d like to discuss availability. You can email me at
BETA International is built around the people who make this industry what it is – passionate, knowledgeable, and dedicated to their craft. I hope you’ll come and experience it for yourself.
I can’t wait to welcome you in September.
Warmest wishes,
Liz Ormesher
Event Director, BETA International