With just over 18 weeks to go, BETA International is delighted to share that people wanting to attend the UK’s premier equestrian and country trade fair can secure their tickets from today.
The BETA International team has been working hard behind the scenes to create a show that builds on the huge success of the 2025 edition. This was the first at the NEC for some years, and the debut show under Raccoon Media Group’s management. The record-breaking attendance across the two days ensured that stands were busy throughout, something complemented by the features developed to provide even more value to those who attended.
“Last year we built on the features that everyone loves and connects to BETA International as well as adding some extra ones,” said Liz Ormesher, Event Director of BETA International. “This year, we’re seeing more brands return to the show, further development of our Seminar Theatre, as well as features such as the New Product Showcase, Feed Hub, Saddlery Skills Showcase sponsored by the Society of Master Saddlers, The Business Pavillion, Start Up Pavillion, as well as our Hosted Buyer Programme. More information is being released all the time across our website and social media channels, and we can’t wait to reveal everything in the coming weeks. The most important next step, though, is to make sure you’ve secured your ticket online.”
BETA International will be held on the 27-28th September. Tickets to attend are free to members of the equestrian trade and need to be applied for online. With just 18 weeks to go, now’s a great time to secure your tickets as well as book hotels and make other arrangements.
“We understand how precious time is for professionals that attend the show, whether these are retailers, wholesalers, manufacturers, associations, importers, exporters, or other aligned experts,” said Liz. “But rest assured that a visit to BETA International will be an excellent use of your time.”
In addition to BETA International, visitors can also visit the Pet & Aquatics Trade Show (PATS) which is co-located with BETA International at the NEC, giving even more opportunities to those visiting.
BETA International will run on the 27-28 September, with PATS running from 27-29 September. To secure your free BETA International pass, visit www.beta-int.com and register.
-ENDS-
Prepared by: Rhea Freeman