evoke® is known for its high quality riding helmets as well as retailer support programme and industry first helmet replacement policy. It launched in 2024 after years of research and significant investment following the company’s founder, David Mitson, having a fall from his horse (whilst wearing a riding helmet). He suffered the worst episode of concussion he’d ever experience which, having played elite rugby, was quite something. This started a journey that became evoke®… here, David shares more about why the company is heading to BETA International this year…
How long have you been coming to BETA International?
We’ve exhibited at BETA International since our launch last year, supporting the show both at Stoneleigh and now with the move back to the NEC where we are the first “Official Safety Partner”, an accolade that we are very proud of.
What are your feelings about BETA International moving back to the NEC?
Moving back to the NEC gives the show the opportunity to grow and develop and further support the UK retail trade which is vital both short and long term.
What new product/s are you bringing to BETA International 2025?
We will be showcasing our latest model of riding helmets at the show, plus our new innovative body protector so there is plenty for retailers to get excited about as we continue the growth of evoke ®.
Why should people come and see you at the show?
We will also have our own branded prosecco and chocolates to enjoy so the evoke® stand is a must stop destination!
About BETA International
BETA International, sponsored by Neue Schule, is the leading annual trade show for the equestrian, pet, country, and giftware industries. Held at the NEC Birmingham, the event brings together suppliers, retailers, and industry professionals from around the world to showcase the latest products, innovations, and trends. Organised by Raccoon Media Group, BETA International offers unparalleled networking opportunities, product sourcing, and informative seminars, making it an essential date in the trade calendar.
Find out more about exhibiting at BETA International: https://www.beta-int.com/enquire-exhibit
Register to visit BETA International: https://forms.reg.buzz/beta-international-2025-visitor/betaintwebsite