DeNiroBootCo is well known for its high quality, beautifully crafted riding boots, and we’re delighted to see the team return to BETA International 2025. Last year’s stand was bursting with stunning designs, and we’re excited to see what is new this year. We caught up with Aurora Valente to talk about why DeNiroBootCo is a must-visit stand this year…
Why is DeNiroBootCo excited to return to BETA International this year?
We’re thrilled to be returning to BETA International—an event that has always been a highlight in our calendar. DeNiroBootCo has proudly attended for over a decade, and each year proves to be an inspiring and productive opportunity to connect with new and long-standing partners, riders, and equestrian professionals. It’s a key moment for us to showcase our craftsmanship and innovation to both the UK and global markets.
What are your thoughts on the return to the NEC?
We’re delighted that BETA International is returning to the NEC. As a dynamic and well-connected venue, it offers excellent accessibility and visibility. For us, the NEC brings a sense of tradition and prestige, and we look forward to seeing the show thrive once again in this iconic setting.
BETA International is a great place to showcase new products and ranges, can you tell us about the new Levante Jumping Boot?
This year, we’re proud to introduce the Levante Jumping Boot—a refined evolution of our iconic riding boots. Levante blends DeNiro’s renowned Italian craftsmanship with cutting-edge materials and performance features, carefully designed with top-level riders in mind.
Why should people visit the DeNiroBootCo’s stand this year?
We will be offering the excellence of Italian craftsmanship, visiting our stand is a unique opportunity to immerse yourself in the DeNiro world—where tradition, innovation, and elegance come together in every detail.
Do you have any final thoughts you’d like to share?
DeNiroBootCo is not just about boots—it’s about passion, performance, and Italian excellence. Whether you’re a retailer, a rider, or simply curious about the craftsmanship behind the world’s most beloved equestrian boots, we’d be delighted to welcome you to our stand.
BETA International is the perfect place to connect, discover, and be inspired—and we’re excited to be part of it once again.
About BETA International
BETA International, sponsored by Neue Schule, is the leading annual trade show for the equestrian, pet, country, and giftware industries. Held at the NEC Birmingham, the event brings together suppliers, retailers, and industry professionals from around the world to showcase the latest products, innovations, and trends. Organised by Raccoon Media Group, BETA International offers unparalleled networking opportunities, product sourcing, and informative seminars, making it an essential date in the trade calendar.
Find out more about exhibiting at BETA International: https://www.beta-int.com/enquire-exhibit
Register to visit BETA International: https://forms.reg.buzz/beta-international-2025-visitor/betaintwebsite