As global trade continues to shape retail strategy, BETA International 2026 is strengthening its international focus ahead of its return to the NEC Birmingham on 27–28 September 2026.
The exhibition is placing renewed emphasis on connecting UK equestrian and country brands with international retailers and distributors actively seeking new supplier partnerships.
Supporting Export Opportunities for UK Brands
With buyers attending from Europe and beyond, BETA International provides UK exhibitors with direct access to international markets within a structured trade-only environment.
Retailers and distributors attend the show to:
- Source innovative equestrian products
- Identify new distribution partners
- Expand premium country lifestyle ranges
- Establish long-term supplier relationships
For brands looking to scale beyond domestic markets, face-to-face engagement remains one of the most effective routes to building overseas partnerships.
Enhanced Hosted Buyer Programme for 2026
Central to the show’s international strategy is the strengthened Hosted Buyer Programme.
The initiative facilitates carefully curated, pre-arranged meetings between exhibitors and selected UK and international decision-makers, ensuring meaningful commercial dialogue rather than passive footfall.
By enabling buyers to plan their schedules in advance, the programme:
- Accelerates supplier discovery
- Supports export-focused conversations
- Improves meeting efficiency
- Strengthens international relationship building
This structured approach positions BETA International as a practical growth platform for brands targeting overseas expansion.
A Strategic International Meeting Point
In an increasingly competitive global market, in-person engagement allows brands to build trust faster, showcase product quality directly and negotiate partnerships more effectively.
With international attendance continuing to grow, BETA International 2026 reinforces its role as a gateway event for UK brands seeking global reach.
Expand Your International Reach in 2026
Brands looking to strengthen export relationships and connect with international buyers are encouraged to secure their place at BETA International 2026.
To discuss exhibiting opportunities, contact:
Liz Ormesher –
Or register to exhibit here:
👉 https://www.beta-int.com/register-to-exhibit
Position your brand where global trade connections are made.