BETA International is delighted to announce that new safety brand, evoke®, will be sponsoring the Seminar Theatre at the show on 22nd-23rd September at NAEC, Stoneleigh, later this year.
evoke® burst onto the equestrian scene at the National Equine Show in March, showcasing its innovative collection of riding hats, the seed of which was sown when the company’s founder, David Mitson, fell from his horse (whilst wearing a hat) and suffered a concussion that was worse than any sustained in his time playing elite rugby. Over the following years, David started to build an innovative safety brand, aided by Technical Director Helen Riley. Today, evoke® has a range of hats that have the company’s own BSI Kitemark and are tested to three international safety standards. Additionally, the company offers a Helmet Replacement Scheme that helps to promote safety without adding additional financial burden should the hat sustain an impact from a fall within the first six months.
“Having successfully launched the new evoke® collection of riding hats and jockey skulls earlier this year we are delighted to be showcasing the range, and our newest collections, at BETA International in September,” said David Mitson. “We are also excited to be sponsoring the evoke® Seminar Theatre where there will be a number of guest speakers providing a range of educational and informative sessions”.
In addition to evoke® having a focus on safety, the company also has an eye on style with both the Callisto Helmet and the Orion Jockey Skull being available in an extensive range of finishes from classic black through to high shine carbon, and matt with crystal inlay. The importance of fit sits alongside all the above with the company’s comfort liner system giving an exceptional fit without the retailer having to carry an extensive size range in each model. There are three main sizes of shell and EPS that complement the comfort liner system to provide a snug and comfortable fit.
“We are delighted to welcome evoke® to BETA International- we can’t wait to see the range on the stand, new products, and we’re very excited to welcome evoke® as a sponsor too,” said Claire Williams, Executive Director of the British Equestrian Trade Association and BETA International. “Safety is essential for our industry, and seeing brands continue to innovate is exactly what is needed. We are looking forward to being able to support evoke® in introducing more retailers to the collection at the show.”
To find out more about evoke®, see www.evoke-group.com, and to find out more about BETA International and get your free ticket, see www.beta-int.com