This panel session will explore the concept of social licensing within the equine industry, emphasising its importance in building trust and credibility among stakeholders, including consumers, regulators, and communities. The discussion will focus on how equine businesses can enhance their social license to operate through ethical practices, transparency, and community engagement. Topics will include successful case studies, the role of compliance with animal welfare standards, and strategies for effective communication with the public. Panelists will share insights on overcoming challenges and leveraging social licensing to drive business growth and sustainability.