Artificial Intelligence (AI) is already transforming industries worldwide, including the equine world. But what does this mean for you as a horse owner, business leader, or equine professional? In this session, equine data and AI expert Dr Adele Williams-Xavier will explain what AI really is (and isn't), and how it can be used to unlock practical value in equine businesses, from boosting efficiency and forecasting trends, to improving horse wellbeing and saving time on everyday tasks. Packed with real-world examples and grounded in ethical, responsible use, this talk will cut through the hype and highlight how AI tools can be a force for good, if used wisely. No tech background needed, just an open mind and a willingness to explore what's possible.