As Head of Product at Racesafe, Zoe is responsible for developing the ever growing range of rider safety and protection - leading design and new product implementation to build a strong product portfolio of reliable, technical, user-focused safety products. 

After graduating from Loughborough University having studied Product Design and Technology - Zoe's passion for user-centred design and pairing technology with ergonomics started her design career in medical, wearable device, and consumer goods design. With a personal passion for equestrian sport, combined with the foundations of a user-focused design approach, translated into a career in equestrian safety and rider protection at Racesafe. Working closely with both manufacture and production teams, Zoe's focus is taking products from an initial idea through design, development, technical certification, and launch - introducing new innovative advances for riders into safety equipment whilst remaining comfortable, lightweight, and most importantly protective.