Did you know that being co-located with the Pets & Aquatics Trade Show (PATS) means that BETA International visitors get to explore over 420 new stands and businesses through PATS? We all know that there’s a big overlap between equestrian and pet trades, with many equestrian stores also stocking pet products, and an increasing number of pet shops adding multifunctional equestrian products to their ranges, so there really never has been a better time to make the trip! PATS is also open on the Tuesday too, so a great reason to extend your BETA International trip.

In addition to the stands available, it’s expected that PATS will see 4000 visitors from the pet sector during the show, giving additional opportunities to network. 

Household names such as Pedigree Wholesale, Ancol, Dorwest, Flexi and Bob Martin will be exhibiting at PATS, in addition to many more showcasing hundreds of new products.

…and your BETA International ticket gives you free entry to both events. Register here: https://forms.reg.buzz/beta-international-2025-visitor/betaintwebsite 

This is also the link to PATS https://www.patshow.co.uk/

About BETA International
BETA International, sponsored by Neue Schule, is the leading annual trade show for the equestrian, pet, country, and giftware industries. Held at the NEC Birmingham, the event brings together suppliers, retailers, and industry professionals from around the world to showcase the latest products, innovations, and trends. Organised by Raccoon Media Group, BETA International offers unparalleled networking opportunities, product sourcing, and informative seminars, making it an essential date in the trade calendar.

Find out more about exhibiting at BETA International: https://www.beta-int.com/enquire-exhibit
Register to visit BETA International: https://forms.reg.buzz/beta-international-2025-visitor/betaintwebsite