BETA International has unveiled a fresh, contemporary look to its branding and corporate identity. A new logo, website and marketing material have been created, linking the trade show firmly to the British Equestrian Trade Association (BETA) – the organisation to which it belongs.

“The show celebrated its 40th year back in January 2019 and now seemed the perfect time to introduce a smart, modern feel across the board while at the same time reinforcing our heritage and trade credentials,” explained BETA International organiser Claire Thomas. “We are extremely proud to be part of the BETA group and our new branding really works to highlight this relationship.

“In addition to the new look, we are pleased to reveal that we have signed with the NEC, Birmingham, for at least another two years, with the 2020 show taking place from 19 to 21 January and 2021 from 24 to 26 January.”

BETA International is the leading trade show for the equestrian, pet and country sectors. If you would like further information about exhibiting, please contact Darren Mottershead, email sales@beta-int.com or telephone +44 (0)1937 582111.