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08 Apr 2021

Virtual showcase connects buyers and suppliers

Virtual showcase connects buyers and suppliers

An exciting initiative to bring buyers and suppliers together during a three-day virtual event has been launched by BETA International organisers. Companies signed up to exhibit at the trade show in September will reach out to retailers in a series of online presentations taking place from Tuesday 20 to Thursday 22 April.

The BETA International 2021 Preview will be rolled out via Facebook from 10am to 4pm each day, with one-hour showcase sessions from some of the best names in the industry, including Neue Schule, BETTALIFE, Charles Owen, Perry Equestrian, Polyjumps, Shires Equestrian and strawmax.

An exclusively retailer-only audience of BETA International 2021 Preview Virtual Event Facebook group members will be able to check out the very latest lines and launches, share ideas and inspiration, and make crucial industry connections.

“We are extremely pleased to introduce this virtual event,” said BETA International sales manager Darren Mottershead. “It’s a great way to recharge and reinvigorate retail channels while enhancing the exhibitor experience.

“I am confident that this is a win-win for everyone and a fabulous way to spur us on until we can get together in person at the BETA International trade show in September. The virtual event will really whet appetites and help retailers to plan for the season ahead as exhibitors signpost the way forward with some fresh thinking and new ideas.”

One-hour exhibitor slots in the BETA International 2021 Preview have attracted a high level of interest and are being booked on a first come, first served basis at a cost of £250 plus VAT. Companies set to appear at the trade show that would also like a presence in the preview should contact Darren, telephone +44 (0)1937 582111 or email

Retailers wishing to become a member of the BETA International 2021 Preview Virtual Event Group should go to Facebook and apply to join.

BETA International is the leading trade show for equestrian, pet and country products. The 2021 event takes place at the NAEC Stoneleigh, Warwickshire, from Thursday 9 to Saturday 11 September.


Contact: Deborah Hayward, BETA International Press Officer


Telephone: 01765 635314/01937 582111                                                                                  31 March 2021



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