With over 30 years of experience coaching riders around the world, Alison blends her background in professional coaching, digital marketing, and PR to help equestrian businesses grow with clarity and purpose. As the founder of the Equestrian Heroes Online Centre and a British Horse Society Accredited Professional Coach, she understands the deep trust riders place in their coaches-and the unique opportunity this creates for brands.

Alison holds BHS Senior Coach, Stable Manager, and UKCC Level 3 credentials, and is also a Centre10 Advanced Coach and dressage rider. Her coaching experience spans disciplines, continents, and competition levels, giving her a unique vantage point into both the rider journey and the evolving equestrian industry.

She specialises in helping coaches and companies connect meaningfully with their communities. Her work focuses on turning everyday influence into strategic marketing impact, combining intuitive insight with industry expertise to support rider-focused, brand-aligned growth.