James joined the British Horse Society (BHS) in 2019, and since then has been leading the Team to continue its support of the equine industry across its charitable aims; Welfare, Education, Access, Safety, and Participation. Collectively, the Society’s 125,000 Members, 1400 Volunteers, 3000 Accredited Professionals and 600 Approved Centres are driving up the standards; promoting equine welfare, safe off-road access, and safety, whilst increasing participation and encouraging more people and communities to become involved with equestrianism; both recreationally and professionally.

Aside from furthering the BHS’s charitable efforts, he is a member of the National Equine Forum Organising Committee, a Director of the British Horse Council, a member of the Horses in Society Steering Group, the Equine Infectious Disease Surveillance Oversight Committee, and on the Board of the Shire Horse Society.