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22 Feb 2024

Horse&Rider Magazine returns as New Product Showcase sponsor

Horse&Rider Magazine returns as New Product Showcase sponsor

BETA International is delighted to announce that Horse&Rider Magazine, the UK’s best selling equestrian monthly magazine, will be sponsoring the New Product Showcase at the September event, for a second year.

The Horse & Rider New Product Showcase will return as the place to see what’s new to market and coming soon across the equestrian and country space. Last year’s hundreds of entries were grouped by categories: Clothing and Footwear; Bedding and Yard Equipment; Safety; Feed, Supplements and Forage; General and Gift; Saddlery and Tack; Horsewear, Horse and Equipment; and Sustainability. All products put forward for the showcase are available to view during the whole show and go forward to the awards.

“The New Product Showcase is a must-see area for everyone who comes to BETA International,” said Claire Williams from BETA International. “Being able to see everything that’s new in one place really helps visitors to see what’s coming and plan their time at the show as they can go and find out more at the relevant stands too. We are thrilled Horse&Rider Magazine is sponsoring this area again- we loved working with the team last year and were really excited to see how they made the sponsorship extend to their amazing website and magazine too, giving the exhibitors and winners even more exposure.”

“Horse&Rider readers want the best for their horses in all aspects of their care,” said Louise Kittle, Editor-in Chief, Horse&Rider Magazine. “They want us to bring them the latest developments in everything from horse and rider clothing to safety equipment, tools to feed, which is why we’re continuing our sponsorship of the New Product Showcase. It’s the perfect fit for our brand, and I look forward to sharing the 2024 entrants in the showcase with our audience.”

All exhibitors at BETA International have the opportunity to submit one product to the Horse&Rider New Product Showcase for free with additional entries incurring a small extra charge.

For more information on BETA International, see, and to find out more about Horse&Rider Magazine, see



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