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Neue Schule to return as sponsor for 2024

Neue Schule to return as sponsor for 2024

Renowned international bitting company, Neue Schule, has confirmed a two year extension of its title sponsor of BETA International. The company has been the headline sponsor for the UK’s only equestrian trade show for ten years and the extension will see them celebrate with us the show’s 45th anniversary in 2024 (22- 23 September) and beyond.

“Neue Schule has been sponsoring and supporting BETA International for ten years,” said Sarfraz Mian BEM, CEO of Neue Schule. “We feel BETA International is fundamental to the equestrian industry and is critical to its success. It’s important for networking and bringing companies together so they can see new products coming through, share ideas, meet suppliers and build and anticipate the business for the next season.”

“We cannot be more delighted to continue the partnership with Neue Schule as the headline sponsor for 2024 and ‘25,” said Claire Williams, Executive Director of BETA. “We are indebted to Sarfraz and his team for their continued support of not just the show, but the trade too, as BETA International really does provide a true hub for our members and the rest of the trade to network, find out about the latest innovations, and learn too. We have a lot planned for 2024 and we’re thrilled to have Neue Schule as a big part of it.”

BETA International will take place on Sunday 22nd and Monday 23rd September at the NAEC, Stoneleigh. The tried and tested two-day format will be repeated slightly later in the month to avoid a clash with Burghley Horse Trials. The show will include a range of exceptional brands, offers, seminars, training opportunities and the ability to meet and network with members of the trade.

Bookings for stands are currently taking place, and tickets can also be ordered, for free, through the website for bona fide members of the equestrian trade. For more information, see




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