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11 Sep 2023

New Products Win at BETA International

New Products Win at BETA International

BETA International’s New Product Awards, sponsored by Equestrian Trade News were crowned yesterday evening. Here are the winners and runners up of the eight categories:


Bedding & Yard Equipment

Highly commended – Shake and Graze chaff net by Trickle Net

Judges’ comments – A carefully researched, well designed product, aiding equine welfare through mental enrichment.

Winner – Elico Hebden Jute hay bag by Jenkinsons

Judges’ comments – A well designed, easy to fill, smart, eco-friendly, convenient product. Commercially viable at a good price.


Clothing & Footwear

Highly commended – Cabotswood Rutland yard boot.

Judges’ comments – Good quality yard boot, well made at a sensible price.

Winner – Exmoor Country Coverall by 3 Donkeys Clothing

Judges’ comments – Innovative, high quality garment of good designed practical work clothing particularly for the equestrian professional, with a wide range of practical applications.


Feed, Supplements & Forage –

Highly commended – Banana Flavoured health lick by Rockies/Tithebarn

Judges’ comments – An interesting new take on an equine lick product.

Winner – GASTRO MAG by Equine Products UK

Judges’ comments – A handy product, useful for a wide range of customers, aiding equine comfort.


General & Gift

Highly commended – Maxima Mix n’ Munch, Christmas treat cracker

Judges’ comments – Christmastastic, good price, fun, will fly off the shelf!

Winner – Wild feet novelty slippers by Platinum

Judges’ comments – Perfect gift at a good price, well presented.


Horsewear, Horse Care & Equipment

Highly commended – Equilibrium Products Massage Pad Heatsense

Judges’ comments – A successful update upon the original well established product, to provide heat regulation during massage.


Winner – Horse cooling rug by Equidaw of London

Judges’ comments – Very well designed product responding to welfare requirements within our industry.


Saddlery & Tack

Highly commended – Advantage Cross Country Saddle by Henry James Saddlery

Judges’ comments – Aesthetically pleasing, well designed saddle with the advantage of an adjustable tree.

Winner – Mono flap ‘Hattie’ Dressage Saddle by Harry Dabbs

Judges’ comments – Beautifully made and designed saddle, but the judges could not keep their hands off it, as it was so tactile, sorry for the fingers marks!



Highly commended – HS1 Carbon by Gatehouse

Judges’ comments – Very impressive piece of rider safety equipment. Lovely new features to it, less bulky and a lighter weight SNELL helmet, that will be a welcome option.


Winner – Equi-light Hi-viz vest

Judges’ comments – Well designed, easy to wear safety product, with good additional features. Love the hidden pockets and can be worn all year around.



Highly commended – Premium cardboard bedding by Best Animal Bedding

Judges’ comments – A well packaged and presented product. Making good use of recycled equipment.


Winner – Weatherbeeta Greentech 1200D Detach a neck, medium turnout rug

Judges’ comments – A double winner by providing a long lasting high quality product that has been made from recycled materials.


For more information, please see




Rhea Freeman



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