New Products Win at BETA International
BETA International’s New Product Awards, sponsored by Equestrian Trade News were crowned yesterday evening. Here are the winners and runners up of the eight categories:
Bedding & Yard Equipment
Highly commended – Shake and Graze chaff net by Trickle Net
Judges’ comments – A carefully researched, well designed product, aiding equine welfare through mental enrichment.
Winner – Elico Hebden Jute hay bag by Jenkinsons
Judges’ comments – A well designed, easy to fill, smart, eco-friendly, convenient product. Commercially viable at a good price.
Clothing & Footwear
Highly commended – Cabotswood Rutland yard boot.
Judges’ comments – Good quality yard boot, well made at a sensible price.
Winner – Exmoor Country Coverall by 3 Donkeys Clothing
Judges’ comments – Innovative, high quality garment of good designed practical work clothing particularly for the equestrian professional, with a wide range of practical applications.
Feed, Supplements & Forage –
Highly commended – Banana Flavoured health lick by Rockies/Tithebarn
Judges’ comments – An interesting new take on an equine lick product.
Winner – GASTRO MAG by Equine Products UK
Judges’ comments – A handy product, useful for a wide range of customers, aiding equine comfort.
General & Gift
Highly commended – Maxima Mix n’ Munch, Christmas treat cracker
Judges’ comments – Christmastastic, good price, fun, will fly off the shelf!
Winner – Wild feet novelty slippers by Platinum
Judges’ comments – Perfect gift at a good price, well presented.
Horsewear, Horse Care & Equipment
Highly commended – Equilibrium Products Massage Pad Heatsense
Judges’ comments – A successful update upon the original well established product, to provide heat regulation during massage.
Winner – Horse cooling rug by Equidaw of London
Judges’ comments – Very well designed product responding to welfare requirements within our industry.
Saddlery & Tack
Highly commended – Advantage Cross Country Saddle by Henry James Saddlery
Judges’ comments – Aesthetically pleasing, well designed saddle with the advantage of an adjustable tree.
Winner – Mono flap ‘Hattie’ Dressage Saddle by Harry Dabbs
Judges’ comments – Beautifully made and designed saddle, but the judges could not keep their hands off it, as it was so tactile, sorry for the fingers marks!
Safety
Highly commended – HS1 Carbon by Gatehouse
Judges’ comments – Very impressive piece of rider safety equipment. Lovely new features to it, less bulky and a lighter weight SNELL helmet, that will be a welcome option.
Winner – Equi-light Hi-viz vest
Judges’ comments – Well designed, easy to wear safety product, with good additional features. Love the hidden pockets and can be worn all year around.
Sustainability
Highly commended – Premium cardboard bedding by Best Animal Bedding
Judges’ comments – A well packaged and presented product. Making good use of recycled equipment.
Winner – Weatherbeeta Greentech 1200D Detach a neck, medium turnout rug
Judges’ comments – A double winner by providing a long lasting high quality product that has been made from recycled materials.
For more information, please see www.beta-int.com.
-ENDS-
Contact:
Rhea Freeman
rhea@rheafreemanpr.co.uk