New Products Win at BETA International
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BETA International’s New Product Awards, sponsored by Equestrian Trade News were crowned yesterday evening. Here are the winners and runners up of the eight categories:
Bedding & Yard Equipment
Highly commended – Shake and Graze chaff net by Trickle Net
Judges’ comments – A carefully researched, well designed product, aiding equine welfare through mental enrichment.
Winner – Elico Hebden Jute hay bag by Jenkinsons
Judges’ comments – A well designed, easy to fill, smart, eco-friendly, convenient product. Commercially viable at a good price.
Clothing & Footwear
Highly commended – Cabotswood Rutland yard boot.
Judges’ comments – Good quality yard boot, well made at a sensible price.
Winner – Exmoor Country Coverall by 3 Donkeys Clothing
Judges’ comments – Innovative, high quality garment of good designed practical work clothing particularly for the equestrian professional, with a wide range of practical applications.
Feed, Supplements & Forage –
Highly commended – Banana Flavoured health lick by Rockies/Tithebarn
Judges’ comments – An interesting new take on an equine lick product.
Winner – GASTRO MAG by Equine Products UK
Judges’ comments – A handy product, useful for a wide range of customers, aiding equine comfort.
General & Gift
Highly commended – Maxima Mix n’ Munch, Christmas treat cracker
Judges’ comments – Christmastastic, good price, fun, will fly off the shelf!
Winner – Wild feet novelty slippers by Platinum
Judges’ comments – Perfect gift at a good price, well presented.
Horsewear, Horse Care & Equipment
Highly commended – Equilibrium Products Massage Pad Heatsense
Judges’ comments – A successful update upon the original well established product, to provide heat regulation during massage.
Winner – Horse cooling rug by Equidaw of London
Judges’ comments – Very well designed product responding to welfare requirements within our industry.
Saddlery & Tack
Highly commended – Advantage Cross Country Saddle by Henry James Saddlery
Judges’ comments – Aesthetically pleasing, well designed saddle with the advantage of an adjustable tree.
Winner – Mono flap ‘Hattie’ Dressage Saddle by Harry Dabbs
Judges’ comments – Beautifully made and designed saddle, but the judges could not keep their hands off it, as it was so tactile, sorry for the fingers marks!
Safety
Highly commended – HS1 Carbon by Gatehouse
Judges’ comments – Very impressive piece of rider safety equipment. Lovely new features to it, less bulky and a lighter weight SNELL helmet, that will be a welcome option.
Winner – Equi-light Hi-viz vest
Judges’ comments – Well designed, easy to wear safety product, with good additional features. Love the hidden pockets and can be worn all year around.
Sustainability
Highly commended – Premium cardboard bedding by Best Animal Bedding
Judges’ comments – A well packaged and presented product. Making good use of recycled equipment.
Winner – Weatherbeeta Greentech 1200D Detach a neck, medium turnout rug
Judges’ comments – A double winner by providing a long lasting high quality product that has been made from recycled materials.
For more information, please see www.beta-int.com.
-ENDS-
Contact:
Rhea Freeman