The must-attend event for the equestrian & country sectors
BETA International sponsored by Neue Schule returns on 28-29 September 2025 at the NEC Birmingham. With thousands of specialty retailers, wholesale & distributors, import & exporters, equine professionals, industry buyers, influencers, and press and media, the 2025 edition is the must-attend event of the calendar year.
Attend BETA International to source the latest products, network with industry leaders, and develop your knowledge on the trends affecting the equine & country sectors.
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With thousands of buyers attending BETA International from across the UK and Europe, there's no better place than to get your brand seen by senior decision makers.
On the hunt for the latest product innovations taking this sector by storm? Join us at BETA International to network with top suppliers & discover new ideas to unlock business success.
BETA International returns to the NEC Birmingham. With fantastic transport links, the NEC is easily accessible from anywhere in the country.
BETA International takes place in
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Join us at the premier event for the equestrian and country sectors on Sunday 28th & Monday 29th September at the NEC Birmingham.
BETA International sponsored by Neue Schule brings together...
200+ exhibitors
2,000+ industry leaders
3,000+ products to explore
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