Welcome to BETA International

Powerful and compelling, this prestigious B2B show offers a wealth of opportunity for its exhibitors and visitors from the equestrian, country clothing, outdoor and pet products sectors. Home to the finest brands, top-notch seminars and coveted industry awards, BETA International is a real force to be reckoned with and a key player on the world stage.

The destination of choice for UK and overseas companies seeking to launch their vibrant new products, and the ultimate trade buying experience for retailers in need of fresh ideas and exciting ranges, BETA International remains quite simply unmissable.