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  • The New Product Showcase and New Products Awards are the latest additions to BETA International and are certain to be popular with visitors to the exhibition, which takes place at the NAEC Stoneleigh ...
  • BETA International will present a strong line-up of speakers for three days of seminars designed to give retailers ahead-of-the-game ideas on new lines, new approaches and new profit potential. The ta ...
  • BETA International, sponsored by Neue Schule, will be launching two exciting new features at this year’s exhibition – the New Product Showcase and New Product Awards. These additions to the leading eq ...
  • BETA International is pleased to announce that Riding for the Disabled Association (RDA) is its chosen charity for 2022. RDA, whose horses benefit the lives of more than 25,000 disabled children and a ...
  • BETA International is set to be a must-visit event for retailers and buyers as the equestrian industry’s leading companies show their commitment to the exhibition on 11-13 September 2022. Bookings for ...
  • Main sponsor Neue Schule has agreed a two-year extension to its backing of BETA International as the exhibition plans even greater success in 2022. The event will be staged on its traditional show day ...
  • An exciting initiative to bring buyers and suppliers together during a three-day virtual event has been launched by BETA International organisers. Companies signed up to exhibit at the trade show in S ...
  • BETA International has celebrated the New Year in style with the news that bit and bitting specialist Neue Schule has signed to continue as main sponsor in 2021 and 2022. The company, which first took ...
  • BETA International has unveiled a fresh, contemporary look to its branding and corporate identity. A new logo, website and marketing material have been created, linking the trade show firmly to the Br ...
  • BETA International enjoys an enviable reputation for its high-quality exhibition stands. The work of companies going that extra mile to create an attractive and effective retail environment is celebra ...
  • Renowned international bitting company, Neue Schule, has confirmed a two year extension of its title sponsor of BETA International. The company has been the headline sponsor for the UK’s only equestri ...
  • Exhibition stands at BETA International are always polished, professional and powerful sales and marketing platforms guaranteed to impress and delight visitors attending this leading trade show. They ...
  • Some of the industry’s most famous names gathered at NAEC Stoneleigh as BETA International unveiled plans for its move there next year during a special Exhibitor Open Afternoon on Tuesday 3 March. Mor ...
  • Big on bubbles, fresh on flavour, BETA International’s brand-new Gin & Fizz Bar brings a welcome opportunity for exhibitors and visitors to network with friends and colleagues over a glass and a bite ...
  • BETA International’s Innovation Awards, with their fresh, new format for 2021, certainly hit the spot with the trade-only audience who gathered to hear the winning products announced as the first day ...
  • ETN brings you the people and stories from NAEC Stoneleigh on Sunday and Monday, 10/11 September. Always a trade show of its time, a nimble, compact BETA International was just right for 2023, writes ...
  • Organisers of BETA International 2020 are looking forward to welcoming Her Royal Highness The Princess Royal to the trade show on Tuesday 21 January, when she will be given a tour of the halls and int ...
  • BETA International is going full steam ahead with new dates lined up for its 2021 show. Organisers have announced that this leading trade buying and business event for the equestrian, pet and country ...
  • British saddle and leatherwork companies will be back on parade in the BETA International Saddlery Pavilion this September thanks to the support of the Society of Master Saddlers and the Worshipful Co ...
  • BETA International ended its first year at the NAEC, Stoneleigh, on a high with organisers delighted at the smooth running of the inaugural event and excellent trade carried out over the three days at ...

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