19-21 JANUARY 2020 | NEC, BIRMINGHAM, UK - HALLS 6,7 & 8
19-21 JANUARY 2020 | NEC, BIRMINGHAM, UK - HALLS 6,7 & 8
Prospectus Request
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Equestrian
Pet
Country
Saddlery
Celebrate
Join us for free after show drinks to celebrate a busy day of business and the winners of our exciting industry awards.
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A visit to BETA International is a must for anyone who is serious about their business. It gives a competitive edge and is great for catching up with other retailers, too! Any retail company – no matter what size – benefits from attending and I always go home with lots of ideas for the stores and website. Comparing brands all under one roof and make buying decisions based on this is invaluable and I wouldn’t miss the trade fair for the world.
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We have exhibited since 1995 and found BETA International to be a very good show to meet new retailers as well as existing customers. This will be our third consecutive year, as we used to exhibit biannually. We made the change because it has proved particularly beneficial for showcasing our own-brand, Elico Equestrian. We can promote a large part of our range and new additions in an open stand, giving retailers the chance to browse at leisure and provide feedback, which we find very useful in helping to develop our range further
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BETA International was a vital element in Stierna Equestrian Sportswear's UK launch and, in each subsequent year, has been a strategic part of our programme for the growth of the brand. It is a well-organised event, attracting high-quality visitors with whom we have been able to engage and maximise the potential for sales. The support we have received from the organising team, including the official publication, ETN, has created great synergy for Stierna and continues to be an essential part of our plans for 2020 and beyond.
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When we exhibited at the 2019 show, it was one of our best to date, largely due to our pet range, VetSpec. Around half of all the visitors to our stand came to find out more about it. Retailers are looking for ways to evolve and grow their businesses, and diversification is a highly effective way for them to do this.”
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