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Q: How long have you been coming to the BETA International? How do you feel about it moving back to the NEC? Gallop has been exhibiting at BETA for over 10 years; we feel that it’s the right move for ... -
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A tough, versatile, and eco-friendly essential for the yard, field, and stable. Made from heavy-duty material, it’s designed to withstand the rough and tumble of equestrian life while reducing environ ... -
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BETA International is delighted to welcome Keratex as a new sponsor for the 2025 event. The company will be sponsoring this year’s VIP Goody Bags. Keratex is well known in the industry as the trailbl ... -
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Q: Why are you excited to return to BETA International this year? How long have you been coming to the show? We’re genuinely excited to be back because BETA International has always been one of the mo ... -
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Why are you excited to return to BETA international this year? How long have you attended the event? We’re over the moon to be attending BETA International this year and we fully support the endeavo ... -
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BETA International is delighted to announce the introduction of two new sustainability awards, celebrating both products and businesses, sponsored and judged by White Griffin. White Griffin is known f ... -
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I’ve been involved in the equestrian world for years - managing riding centres, working with charities, mucking out stables, and everything in between. -
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The Hippolia cluster links together all the key players and stakeholders of the horse industry. -
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DeNiroBootCo is well known for its high quality, beautifully crafted riding boots, and we’re delighted to see the team return to BETA International 2025. Last year’s stand was bursting with stunning d ... -
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Shires Equestrian has been providing the equestrian community with products for over half a century, and during this time has built an enviable reputation as the place to go for quality equipment. In ... -
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Did you know that being co-located with the Pets & Aquatics Trade Show (PATS) means that BETA International visitors get to explore over 420 new stands and businesses through PATS? We all know that th ... -
evoke® is known for its high quality riding helmets as well as retailer support programme and industry first helmet replacement policy. It launched in 2024 after years of research and significant inve ... -
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Saddlery Brands International has been a stalwart supporter of BETA International for many years, and we’re delighted to see the team back in 2025. The company’s beautiful stand is well known as it al ... -
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Talisker Bay is best known for the Likit Products brand which burst onto the equestrian scene in 2002, to provide toys and treats for enrichment and entertainment. Now, Likit is the top equine toy and ... -
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DJ Murphy is the publishing company behind some of the best-selling equestrian magazines. In addition to having a presence at the show with the tradestand, Horse&Rider Magazine, just one part of the c ... -
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With a heritage of precision craftsmanship and a deep understanding of the fine connection between rider and horse, Roeckl Sports has been developing high-quality gloves for over 185 years. Now, the f ... -
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The British Equestrian Trade Association (BETA) was formed in 1979 to support the equestrian industry across manufacturing, retail and wholesale. Until 2024, BETA owned BETA International, and this ye ... -
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Good afternoon, With just 50 days to go, the countdown to BETA International 2025 is officially on, and I wanted to personally invite you to be part of it. This September, BETA International returns t ... -
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BETA International, sponsored by Neue Schule, is set to expand its offering for 2025 with the launch of the brand-new Business Pavilion sponsored by Breyer, a dedicated hub for consultants and service ... -
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BETA International, sponsored by Neue Schule, has announced that British safety brand evoke will be the Official Safety Partner for the 2025 event. This partnership comes at an exciting time for the s ... -
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We spoke to Tony Nevin, writer for Animal Therapy Magazine and Clinical Director with the only MSc in Animal Osteopathy in the UK, to find out what he thinks about BETA International, Sponsored by Neu ... -
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BETA International sponsored by Neue Schule, the UK’s leading trade show for the equestrian and country sectors, has announced the launch of a brand-new initiative for its upcoming 2025 edition, the H ... -
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BETA International is delighted to announce that Horse&Rider Magazine is to return as sponsor of the New Product Showcase, one of the key features at the show, where visitors get to see what’s new in ... -
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Registration is now open for the revitalised BETA International, sponsored by Neue Schule. BETA International has been organised under the stewardship of trade body BETA for over 40 years however the ...
News
Secure your pass to attend BETA International
Join us at the premier event for the equestrian and country sectors on Sunday 28th & Monday 29th September at the NEC Birmingham.
BETA International sponsored by Neue Schule brings together...
200+ exhibitors
2,000+ industry leaders
3,000+ products to explore