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BETA International is thrilled to share that its new FREE app, the first for the UK’s leading equestrian and country trade show, is now live. The app has been designed to allow attendees to plan their ... -
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LeMieux is a truly iconic equestrian brand that was founded by Olympic eventer Robert LeMieux and his wife Lisa. It started as Horse Health until, in 2006, LeMieux as a brand was born, starting with s ... -
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Why are you excited to return to BETA international this year? How long have you been coming to the show? As one of BETA International’s longest-standing exhibitors, Abbey England is proud to return ... -
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At BETA International, we’re delighted to welcome some new companies to the show, and SealStop is one of them. This family business from Yorkshire made its show debut at our sister event, the National ... -
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BETA International is delighted to share that renowned yard supplies and stable management company, Red Gorilla, will be sponsoring the Feed Hub at the show. This is the first time that the company ha ... -
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Nikki Newcombe started Bliss of London in 2011, but she’s been involved with the equestrian trade since 1995. Initially, Nikki worked in a sales role across a range of well-known equestrian brands, be ... -
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Jenkinsons will be bringing the Mojo equestrian collection to BETA International- the range’s first trade show in the UK since the company launched it just a few months ago. "We started distributing ... -
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BETA International is fast approaching, and for those thinking of making the trip to the NEC this September, there are not one, not two, but a whopping 420 extra reasons to visit the UK’s leading eque ... -
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Malcom Ainge founded Shires Equestrian in 1968. With just a small loan of stock, he was able to build up enough money to purchase a sewing machine and design patterns to address the need for better fi ... -
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Why are Charles Owen excited to return to BETA International this year? We’re really looking forward to returning to BETA International this year - especially now that it’s back at the NEC! There’s a ... -
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Every Acavallo saddle is carefully designed to offer a superior comfort to riders and horses alike. The revolutionary MAG system technology features a pioneering mechanism that enables to adapt a se ... -
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Q: How long have you been coming to the BETA International? How do you feel about it moving back to the NEC? Gallop has been exhibiting at BETA for over 10 years; we feel that it’s the right move for ... -
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A tough, versatile, and eco-friendly essential for the yard, field, and stable. Made from heavy-duty material, it’s designed to withstand the rough and tumble of equestrian life while reducing environ ... -
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BETA International is delighted to welcome Keratex as a new sponsor for the 2025 event. The company will be sponsoring this year’s VIP Goody Bags. Keratex is well known in the industry as the trailbl ... -
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Q: Why are you excited to return to BETA International this year? How long have you been coming to the show? We’re genuinely excited to be back because BETA International has always been one of the mo ... -
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Why are you excited to return to BETA international this year? How long have you attended the event? We’re over the moon to be attending BETA International this year and we fully support the endeavo ... -
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BETA International is delighted to announce the introduction of two new sustainability awards, celebrating both products and businesses, sponsored and judged by White Griffin. White Griffin is known f ... -
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I’ve been involved in the equestrian world for years - managing riding centres, working with charities, mucking out stables, and everything in between. -
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The Hippolia cluster links together all the key players and stakeholders of the horse industry. -
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DeNiroBootCo is well known for its high quality, beautifully crafted riding boots, and we’re delighted to see the team return to BETA International 2025. Last year’s stand was bursting with stunning d ... -
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Shires Equestrian has been providing the equestrian community with products for over half a century, and during this time has built an enviable reputation as the place to go for quality equipment. In ... -
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Did you know that being co-located with the Pets & Aquatics Trade Show (PATS) means that BETA International visitors get to explore over 420 new stands and businesses through PATS? We all know that th ... -
evoke® is known for its high quality riding helmets as well as retailer support programme and industry first helmet replacement policy. It launched in 2024 after years of research and significant inve ... -
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Saddlery Brands International has been a stalwart supporter of BETA International for many years, and we’re delighted to see the team back in 2025. The company’s beautiful stand is well known as it al ...
News
Secure your pass to attend BETA International
Join us at the premier event for the equestrian and country sectors on Sunday 28th & Monday 29th September at the NEC Birmingham.
BETA International sponsored by Neue Schule brings together...
200+ exhibitors
2,000+ industry leaders
3,000+ products to explore