Helmet Connect will be at BETA International with the brand sponsoring the Seminar Theatre for the first time this year. We caught up with Frankie Nemukula from Shaws Equestrian, the company that distributes Helmet Connect, to find out more about this clever device that’s changed the game for training and communication in the equestrian industry.
For anyone who doesn’t know, can you tell us all about Helmet Connect?
Helmet Connect is a Bluetooth earpiece with a patented design that attaches to any helmet, turning it into its own hands-free device. The user can take calls and make calls, listen to music and podcasts, use it for virtual training, or long-distance training such as cross country schooling, making it ideal for almost every kind of rider
Helmet Connect has enhanced its speakers and product range this year, can you explain what this means in terms of performance for stockists?
The speakers offer the user a clearer sound quality when making calls, listening to a coach and for speaking back as well. The range has increased to 100 metres which is amazing! This makes Helmet Connect perfect for use in an arena if you want to leave your phone at the side, as you listen to a coach or music through Helmet Connect. This gives the product an additional function that appeals to an even wider customer base
Why did you decide to sponsor the Seminar Theatre with Helmet Connect?
Communication is at the heart of what Helmet Connect does, so sponsoring a space that brings people together to share knowledge and ideas felt like a really natural fit.
The Seminar Theatre is about conversations, education and looking at where our industry is heading. As a brand, we want to be part of those conversations rather than simply putting a product on a stand.
Are you looking forward to BETA International 2026? Can you explain more about why you as a brand attend and the benefits of having a presence at the show?
Absolutely. BETA International is a really important opportunity for us this year, particularly because 2026 has been such a significant year for Helmet Connect.
For us, one of the biggest benefits of BETA International is being able to have proper conversations face-to-face. You can explain the product, demonstrate it, answer questions and get immediate feedback from retailers. BETA International is also a fantastic opportunity to understand what retailers are looking for, build relationships and identify new opportunities. BETA International is a very valuable environment for growing the brand.
Where can people find out more about Helmet Connect at BETA International?
Come and find out more about Helmet Connect at the Shaws Equestrian stand, C41