BETA International, sponsored by Neue Schule, returns to the NEC Birmingham on 27–28 September 2026, and the exhibitor line-up is shaping up to be one of the strongest yet. With over 200 exhibitors expected across the show floor, and new dedicated spaces including the Feed Hub, the brand-new Start-Up Pavilion, Business Pavilion, plus an improved Hosted Buyer Programme, New Product Showcase & Awards and Saddlery Skills Showcase, this year's edition promises fresh energy alongside some of the equestrian trade's most trusted names.
Here's a look at some of the brands confirmed for 2026.
LeMieux
LeMieux built its name on quality lambskin saddle pads before growing into one of the world's biggest equestrian brands, famous for its coordinated horse and rider sets. The British company now supplies several national Olympic teams and remains one of BETA International's headline returning exhibitors.
Gallop Equestrian – Facilities Sponsor
Gallop Equestrian built its name on a simple pitch: quality horse wear that doesn't cost the earth. Best known for its Trojan and Toofan rug ranges, the brand has since grown into jodhpurs, saddlery and rider accessories, becoming a fixture in tack shops across the UK and Ireland.
Red Gorilla – Sponsor of the Feed Hub
For over 40 years, Red Gorilla has been the name behind the stable and yard kit most riders don't think twice about until they need it. They produce a full range of buckets, brooms, forks and bins sold across the equestrian, agricultural and construction sectors. Rebranded as Red Gorilla in 2018, the company remains a consistent presence on the BETA show floor.
Evoke – Safety Partner
evoke has become one of the fastest-growing names in equestrian safety, offering riding helmets, jockey skulls and body protection tested to multiple international standards. In under two years it's gone from a launch at the National Equine Show to Official Safety Partner of events and became BETA International's first-ever Safety Partner earlier this year.
Connolly's RED MILLS
The brand exports equine feed, supplements and care products to more than 80 countries, alongside its Foran Equine and Carr & Day & Martin ranges.
Waldhausen
Waldhausen is one of the world's largest equestrian wholesalers, distributing its own Waldhausen, E·L·T and SWING ranges alongside international brands across more than 70 countries, and has outfitted the German Olympic equestrian team since 1972.
Harcour
Harcour has built its reputation on elegant, technical ride wear that moves easily from the arena to everyday life. The brand has outfitted the French national equestrian teams and continues to expand its presence with UK and international retailers.
PS of Sweden
PS of Sweden has built a name for anatomical, comfort-first design, starting with bridles before expanding into rugs, saddle pads and rider wear. Its clean Scandinavian styling has made it one of the fastest-growing brands in the mid-to-premium equestrian market.
Mackey Equestrian
Mackey Equestrian has spent nearly 30 years supplying leatherwork, riding wear, footwear and stable equipment across Ireland and the UK.
White Griffin – Sponsor of the Sustainability Awards
White Griffin brings something different to the halls: sustainability expertise rather than product on a shelf. The consultancy has led major environmental research projects for British Equestrian and Horse Sport Ireland, supported York Racecourse in becoming the first racecourse worldwide to sign the UN Sport for Climate Action Framework, and sponsored BETA International's own Sustainability Awards.
They'll be joined by other returning favourites including Shires and Charles Owen, alongside newer names taking their first steps in the Start-Up Pavilion, which is open to any equestrian business under five years old.
BETA International 2026 is sponsored by Neue Schule and co-located with PATS, the UK's pet and aquatics trade show, meaning one trade pass covers both events. If you’re looking to attend, now is the time to register ahead of the app launching and networking opportunities becoming available – registration for BETA International 2026 is open now .