BETA International, sponsored by Neue Schule, is delighted to share the winners of the New Products Awards 2026. All the products entered into the New Product Showcase, sponsored by EC Pro, were judged by an esteemed panel before a live pitching session was held at the Seminar Theatre sponsored by Helmet Connect. After this, the judges went and deliberated before announcing the winners as follows:
Innovation
Pioneer Hoof Protection- Pioneer Helix Check Kit
Judges’ Comments: “The ‘next federation’ of medical boot. It has a lot of detail and a lot of thought put into it. For anyone who has had to poultice and boot, they will be very grateful for it!”
Safety
Free jump – SOFT’UP PRO
Judges’ Comments: “These innovative, smart, quick release stirrups set new design standards for quick release stirrups… they are both stylish and innovative.”
Feed, Forage, Supplements
Meal Berry GmbH – Longside Bonding Treats
Judges’ Comments: “Well thought through, fun and sensible. Will be a great gift or general use. We can see these flying off the shelves for Christmas as a good stocking filler.”
Horse care
Mackey – Rheva Combo Set
Judges’ Comments: “A wound protection system that is a must in all first aid boxes in the future.”
Horsewear
USG United Sport Products Germany – USG Digital Number Display
Judges’ Comments: “A great price for potentially 10 years of numbers!”
Riderwear
Hannah Childs Equestrian – Classica Mesh Show Coat
Judges’ Comments: “Excellent for hot days on when worn over a body protector or air vest, It has a contemporary look and innovative design.”