The 2026 edition of BETA International’s app is ready to be downloaded and used for everything connected to the trade fair taking place this Sunday and Monday.
The UK’s premier equestrian and country trade show, sponsored by Neue Schule, will be held at the NEC, Birmingham on 27-28 September. Last year saw the introduction of the app for the first time, and now it’s been updated and ready to go for 2026.
“We’re always looking at ways for shows to deliver even more to visitors and exhibitors alike, and the app does this and then some,” said Liz Ormersher, Event Director for BETA International. “It’s simple to download and lets visitors store their tickets, make appointments, view the floorplan, see the talks, and plan their days to get the maximum out of the event.”
The app is simple to download and has sections for products, attendees, exhibitors, sessions, speakers, and other event information. You can also book meetings with exhibitors and select ‘My Event’ to add key talks held at the Seminar Theatre sponsored by Helmet Connect, or the Feed Hub Theatre sponsored by Red Gorilla to your calendar, do you don’t miss anything you want to see.
The BETA International App is completely free and can be downloaded through https://apps.reg.buzz/beta-international-2026/index.
For more information, see www.beta-int.com.