BETA International has announced a new initiative for this year’s show called Coffee & Connect. This feature is designed to offer visitors and exhibitors an informal space to meet, chat and plan the day at the very beginning of the show.
Hosted in the Seminar Theatre on Sunday 27 September from 9:30 to 10:20, attendees can enjoy complimentary coffee and pastries while catching up with colleagues and industry peers before the first official seminar session begins at 10:30.
Rather than a structured networking session, Coffee & Connect aims to give attendees a friendly, energising start to the show, setting the tone for a productive trade show experience.
“BETA International is all about connecting with people, whether that is retailers meeting manufacturers and stand holders, or visitors reconnecting with old friends and building new industry relationships,” said Liz Ormesher, Event Director of BETA International. “There is huge strength in connection and the power of community, particularly in the equestrian industry, so being able to provide a space to support this at BETA International is something we’re very pleased to do.”
Tickets to BETA International on 27-28 September remain entirely free for bona fide members of the trade. Attendees can register online to receive their digital entry passes ahead of the event.
For more information and to register for free tickets, visit www.beta-int.com