BETA International 2026, sponsored by Neue Schule, will open its doors at 9.30am this Sunday, 27th September at the NEC, Birmingham, and will provide the industry with two days that no one will want to miss.
This year sees the introduction of a host of new features including Mustangs’ Corral (which sees four entrepreneurs pitch live for up to £250,000 investment), Coffee & Connect (a relaxed opportunity to enjoy pastries and coffee on BETA International to start the show), The Start Up Pavillion (for new businesses), The Pony Pause (which will see Lunar Eclipse Therapy Horses’ ponies on event to provide a moment of calm), and lots of the features that are known and loved too.
“BETA International is upon us and we can’t wait to welcome visitors through the doors,” said Liz Ormesher. “We have the much loved Seminar Theatre sponsored by Helmet Connect with a brilliant agenda, the Feed Hub sponsored by Red Gorilla with a host of great talks and opportunities to connect, the New Product Showcase sponsored by EC Pro and the accompanying awards, our 2026 app is live and ready to help you plan your day and book meetings with over 200 brands, the showjumping legend John Whitaker will be at BETA International on both days on the Everything Horse stand, and we have Horse & Country TV here filming Mustangs’ Corral with Meg Elphick hosting. Honestly, there’s so much for everyone!”
The range of brands exhibiting at the show is vast, from headline sponsor Neue Schule and Safety Partner evoke to Equitanicals, Medivet, Kevin Bacon’s Horse Care, Hannah Childs Equestrian, Mongrel Boots, Mars Impex, Euro Racing, PS of Sweden, Eurasian Saddlery, Harcour, Horse Masters, Horse & Country, Xiamen Lago Garments Co Ltd, Horse Power Feed and Supplements, Lumiere Equestrian, Jamiq International, Waldenhausen GmbH & Co Ltd, and many more.
In addition to everything equestrian and country behind BETA International’s doors, the show is co-located with the Pet and Aquatics Trade Show (PATS), and your BETA International ticket will also allow access into PATS too.
BETA International is open between 9.30am and 5.30pm on Sunday 27th September, and 9.30am-5pm on Monday 28th September. Register for FREE at www.beta-int.com and if you have registered download the app to access your ticket and so much more from one place.
-ENDS-
Prepared by: Rhea Freeman