We’re delighted to welcome French brand Harcour to BETA International in September. Described as a sportswear brand dedicated to the equestrian world, the company has made a name for itself in the technical apparel space, and supplies a number of teams as the official supplier or manufacturer. Here’s a bit more about Harcour and what we can expect to see on the stand at BETA International 2026.
1. Can you tell us all about the Harcour brand? How did it begin and what gap in the market were you looking to fill?
Harcour is a French equestrian and lifestyle brand created with a real passion for the equestrian world. The brand was developed to offer riders technical, comfortable and elegant clothing that can be worn both at the stables and in everyday life.
The idea was to bridge the gap between performance riding apparel and stylish, modern clothing, with products that combine technical fabrics, flattering cuts and French elegance.
2. What made you decide to exhibit at BETA International this year?
BETA International is a key event for the equestrian retail industry and a great opportunity for us to meet UK retailers, buyers and industry professionals.
The UK is an important market for Harcour, with a strong equestrian culture, and we are excited to present our collections and develop new partnerships.
3. Can you talk us through what you’ll be showcasing at BETA International? Can you share the details of any new products/launches?
We will be showcasing a selection of our key products across riding wear, lifestyle clothing and horse equipment.
Visitors will discover our best-selling breeches, technical tops, competition shirts, jackets, outerwear, saddle pads and accessories. We will also present highlights from our upcoming collections, with a focus on technical fabrics, comfort and elegant design.
4. Who is Harcour’s ideal customer, both in terms of shop and end user?
Our ideal retail partner is an equestrian shop looking for a premium, stylish and commercial brand with a strong identity.
For end users, Harcour is designed for riders who want technical products that are comfortable, elegant and easy to wear, whether they are training, competing or spending time at the stables.
5. Why should retailers come and see you at BETA International? What can they expect to see on your stand?
Retailers should visit us to discover a complete and commercial collection with strong best-sellers and a clear brand image.
On our stand, they can expect to see our key products, new collection highlights, technical materials and a strong mix of riding and lifestyle pieces.
6. What are some of your most popular products across the collections — horse, women and men — that would be must-stock items for retailers?
Our must-stock items include women’s breeches, technical tops, competition shirts and selected outerwear pieces.
In the horse collection, saddle pads and matching accessories are key products, as they allow customers to create a complete Harcour look. For men, our technical polos, shirts and jackets are strong essentials.
7. What makes Harcour different to other equestrian brands out there?
Harcour stands out through its combination of technical performance, comfort and French style.
The brand offers a premium image with an accessible positioning, making it attractive for riders who want high-quality, stylish products without the very high-end price point.
8. Where do you take inspiration from for your new collections?
We take inspiration from the equestrian world, riders’ needs, competition, stable life and seasonal trends.
We also look at fashion, sport and lifestyle to create collections that feel modern, practical and desirable.
9. In addition to equestrian wear, you also have an extensive range of clothing for when you’re not on a horse. Can you talk about the development of this?
The lifestyle range developed naturally because riders want to wear Harcour beyond riding.
Our goal is to offer comfortable and stylish pieces for everyday life, travelling to shows, spending time at the stables or simply enjoying the equestrian lifestyle.
10. What are you excited about for BETA International?
We are excited to meet retailers, buyers and industry professionals, present our collections and introduce the Harcour universe to new partners.
It is also a great opportunity to receive feedback, better understand the UK market and discuss future opportunities.