At BETA International, we’re delighted to share that we’re now officially partnering with WESA, the Western and English Sales Association, that’s taking place in America from August 18-21. We caught up with the WESA team to find out all about this show and to give you all the detail you need for if you’re planning to head across the pond this August!
Your Guide to Making the Most of Your First WESA Trade Show
Welcome to WESA, Where the Industry Meets. Whether you're looking for new brands, best-selling products, or valuable industry connections, WESA is the premier B2B marketplace for western and equestrian retailers. Here's how to maximize your experience.
1. Pre-Register Before You Arrive: https://wesatradeshow.com/my-account/
Pre-registering is the easiest way to start your trip stress-free.
Benefits include:
- Receive your QR code in advance to print your badge quickly and skip registration lines at the Dallas Market Center.
- Complimentary daily food vouchers while you shop.
- Free valet parking voucher (if you're driving).
- Eligibility for Early Bird promotions while available.
2. Download the WESA Trade Show App: https://apps.apple.com/us/app/wesa-tradeshow/id1180621429&ved=2ahUKEwiox8Cm9uGVAxUlRPEDHSdBLWwQFnoECBEQAQ&usg=AOvVaw0wO4j8oM3bLer51VP4NcTX
The WESA app is your best planning tool before and during the show.
Use it to:
- Search exhibitors by company or product category.
- Zoom in on detailed floor plans to easily find exhibitors.
- Discover new brands and product lines.
- View the event schedule.
- Save favorites and build your personal itinerary.
3. Schedule Appointments Before the Show
Many exhibitors have busy show schedules.
Booking appointments ahead of time allows you to:
- Guarantee dedicated time with exhibitors.
- Learn about new collections and best sellers.
- Discuss ordering opportunities without waiting for availability.
4. Get to Know Brands Before You Arrive: https://open.spotify.com/show/4VnALPbuyf1J1ekQRO4f38?si=c2974e51d6174163
Listen to Wisdom by WESA, WESA's podcast featuring exhibitor stories, entrepreneurs, and industry leaders.
You'll arrive knowing:
- The people behind the brands.
- New product innovations.
- Industry trends and retailer insights.
5. Plan What You Want to See
WESA spans multiple floors with hundreds of exhibitors.
Set aside time to:
- Visit both permanent showrooms and temporary booths.
- Explore new product launches.
- Discover emerging brands.
- Meet manufacturers and learn directly from product experts.
6. Don't Miss the Events: https://wesatradeshow.com/august-2026/event-schedule/
Networking is one of WESA's biggest advantages.
Check the schedule and choose events that fit your interests, including:
- Opening Night Mixer
- Daily networking events
- Benefit Golf Tournament
- Educational opportunities
- Special exhibitor experiences
7. Look for Wildcard Deals
Participating exhibitors offer show-only pricing through Wildcard Deals.
These limited-time offers are only available during WESA, making it a great opportunity to secure exclusive pricing for your store.
8. Take Advantage of the WESA Community
WESA is built on three values:
Trade: Discover products that will help your business grow.
Education: Learn directly from manufacturers about merchandising, selling techniques, and product knowledge.
Fellowship: Build lasting relationships with exhibitors and fellow retailers. Some of the best conversations happen beyond the order book.
Bonus Tips
- Wear comfortable shoes (you'll be covering multiple floors)
- Bring business cards (or use your digital contact information)
- Keep notes or take photos of products (when permitted)
- Leave room in your schedule for unexpected discoveries (you never know which new brand will become your next bestseller)
Welcome to WESA. We can't wait to see you in Dallas, TX August 18-21, 2026.
WESA, Where the Industry Meets
#WESAtradeshow
