BETA International is thrilled to share that its 2026 agenda is now live and promises to deliver huge value and insight for visitors attending the show at the NEC on the 27-28 September.
Building on last year’s success, this year’s agenda combines a mixture of professional expertise from inside and outside the industry with discussion panels and talks around timely, topical issues affecting the equestrian and country trade.
“We’re so excited by the talks we’re hosting at the Seminar Theatre this year,” said Liz Ormesher, Event Director. “We’ve worked hard to deliver a programme that provides something for everyone, whatever business they’re in, and at whatever level they are within the company.”
The agenda starts on Sunday morning with a fireside chat featuring serial investor and founder of Child’s Farm, Joanna Jensen. In addition to being an incredible entrepreneur, Joanna is also a true equestrian having owned part of Natasha Baker MBE’s Paralympic dressage horse, Keystone Dawn Chorus, and still be actively involved in the sport of eventing. Other topics for Sunday include HR, sustainability, AI and digital innovation, before the agenda concludes with live pitches for the finalists of the New Product Awards. On Monday, a panel on the future of participation will start the day with further talks on product development, marketing, retail strategy, and safety innovation round off the day.
Tickets to attend BETA International are available now and are free for members of the equestrian, country and associated trades. To register your ticket and find out more about the show, see www.beta-int.com.